LU+challenges+and+quests

Challenges and quests give users direction for what to do within the gamified experience. They are especially motivating to users who enjoy achievement.

Considerations

 * There should always be a substantial and interesting challenge to take
 * Master-level challenges shouldn't be given to novices
 * Cooperative quests (using a community of players) are the most difficult to build, but the most powerfully rewarding socially
 * Best to start with single player games and then evolve into cooperative play as user gains mastery
 * Can design single-player experiences in a group context (players act alone, but results are shared with a group)
 * Intangible rewards are often most powerful (status, ego, etc. vs. stuff)

Examples

 * Soccer (organizing a team and playing together)
 * Chocolatier
 * FarmVille
 * World of Warcraft

LU challenge and quest ideas

 * 1) Competition to see which country/city/region "represents" best (most students from which country, etc.)
 * 2) Online egg hunt (see a sample here): Hide some design throughout the web (YouTube, Flicker, Screenr, etc.) and acknowledge those who find them all.
 * 3) Scavenger hunt in website (find answers by searching our site or on the internet in general)
 * 4) Tag
 * 5) Exploration
 * 6) Free Captivate trial tests: We can make new ones (not the TOEFL ones) that show scores at the end.
 * 7) What one English word describes you best?
 * 8) What English word describes your country best?
 * 9) Favorite English word of the day

Other gamification pages
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