LU+gamification+gifts+and+charity

Gifting is a powerful acquisition and retention tool. Gifting and charity are especially powerful for users who are motivated by altruism.

Considerations

 * By giving to friends outside the system, new users are enticed to join so they can also "play"
 * Some people highly value being able to contribute to global issues

Examples

 * Farmville (users give virtual items to friends to entice their friends to begin playing as well)
 * University of Phoenix (donate a bone to a shelter dog in the student's name upon completion of a course)

LU gifting and charity ideas

 * 1) Donate in some way to a global cause (UNICEF, Red Cross, earthquake victims, etc.) in the name of a student upon completion of a course

Other gamification pages
include component="pageList" hideInternal="true" tag="gamification" limit="20"